LCBO is a Crown corporation that manages the local and industrial distribution of alcoholic beverages in Ontario. Founded in 1927 with 18 stores, now it is the world’s largest purchaser of alcoholic beverages, with 660 stores. The company connects small breweries and wineries to the vast public, and in the last years, they have improved their battle for sustainability. Their mission mainly focuses on supporting local communities by offering responsible customer-oriented service, while the company's vision is to provide customers with exceptional offers of high-quality products.
This project consisted of re-designing the LCBO's 2020 annual report with a more effective, organized and contemporary approach. The new design includes photographs of people and beverages, recalling the company's welcoming and friendly nature.
